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Google is making a major change to Local Service Ads. Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile as the “source of truth” for ads. Why You Should Care: LSAs are a key tool for businesses looking to capture local search traffic. Without a verified and accurate GBP, your ads could be paused, disrupting lead generation and customer acquisition efforts. Integrating reviews into the GBP also emphasizes... Read
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Google Ads Shocking Rise in Cost and Why it is Expensive Than Before (CASE STUDY). Why are Google Ads so expensive? This question must have crossed your mind if you execute paid adverts for clients. In the world of paid advertisement, there is no other name as popular as Google Ads; they are the most sought-after advertisement platform online. However, in recent years, I have noticed an increase in their advertisement cost, and this is something of great concern to me dating back to 2020. How did I come to this conclusion? It’s no brainer that we have economic factors... Read
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Meta Careers Recruiting Scam Target Hacking Facebook Accounts. There seems to be a sudden disturbance on the Facebook platform of late, this has come off a bit more like a nuisance to me. First, this kicked off on my Facebook page from an unknown entity trying to have me establish some communication with them regarding my Facebook Page being struck with an unpublished message. This type of message when you do not do a follow up might get your page unpublished especially if they feel the content of your page goes against their community policy standards. Well I was able to sort that out... Read
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How do you balance organic and paid traffic sources for your online store? If you run an online store, you know how important it is to attract visitors to your website. But how do you decide which traffic sources to focus on? Should you invest in paid advertising, such as Google Ads or Facebook Ads, or should you rely on organic methods, such as SEO, content marketing, or social media optimization? The answer is not simple, as both options have their advantages and disadvantages. In this article, we will explore how to balance organic and paid traffic sources for your online store, and what... Read
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How can GA4 help grow your business? GA4 has various advanced machine learning analytics features that can help businesses get more insights into customer behavior. You can unlock even more advanced features, like predictive analytics and machine learning models, to get even deeper insights into your customer behavior. But first, you need to understand how Google Analytics processes data from your website and how you can analyze them to make data-driven decisions for your business. Google Analytics tracks user interactions on a website, processes the data, and analyzes... Read
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Top Digital Marketing Agency Red Flags To Avoid. When choosing the right digital marketing partner or agency for your business, one must be certain that both you and the marketing team or consultant share the same goal, and that you both understand each other, because if you kick off your marketing campaign with the wrong set of individuals or organization that might create lots of setbacks for you and your business growth at large. Why do I say this? Well, for instance, let's say you fall victim to a digital marketing firm that promises to deliver top-notch quality service and you can't... Read
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How to Gain Market Share with Digital Marketing. Most small businesses seem to fail to understand or get the concept of using fully-blown digital marketing techniques to grow their business market share online. Basically; you will need to implement a plethora of digital marketing strategies and monitor their performance in response to your customer and sales performance. Here are 3 tips (and insights from SEO Web Analyst Leading Digital Marketing Consultant!) to help you gain more market share next year with digital marketing! Whenever I do get a digital marketing... Read
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How Much is SEO Work Worth For You To Be Really Paying? Search Engine Optimization has come a long way in being a part and parcel of online marketing and a source of reliable traffic to websites. I think it is a crime in this age for a business based online not to capitalize on the success of SEO, why? Because as of 2023 99firm made a publication that states and I quote “SEO stats reveal that leads that come as a result of search engine optimization have a 14.6% average conversion rate, when compared to local printing and traditional media advert outlet you can get a conversion rate of... Read
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How To Improve Local (SEO) Search Results Case Study. I have written some evergreen topics on Local SEO in the past, hence I see no reason to repeat myself on the subject, but rather I will like to discuss about the next stage in the methods of improving your local SEO ranking on search results. Recommended Read: Local SEO Services For Small Businesses By now we are all familiar with the phrase “Content is King” and to create content you will need to construct eloquent sentences that are made of keyword phrases. So, your key focus here in the content construction... Read
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How To Use Google Search Console To Improve Search Engine Ranking. In today's article I will be writing on how you can improve your search engine ranking with respect to your current SERP (Search Engine Ranking Position) using Google search console to execute a further in-depth analysis for your existing ranking keywords. Most client's after executing thier SEO work do fail to understand that SEO work should not just be based on a one off contract, meaning after your keyword rankings, you are expected to recieve some form of gratification in returns of brand visibility with searched... Read
